When you are starting a website, you might feel a bit confused about the structure of the website. The home page, the categories, particular sections, backlinks etc., focusing on everything becomes difficult.
Thus, making a clear plan is improving to keep things in a structured manner on your website. SEO entirely revolves around keywords. Thus, what people search for and how often they search for should be available on your website.
What Is Keyword Mapping?
Keyword Mapping is a process of assigning relevant pages to your website and creating a logical structure based on keyword research. It is an essential part of the content creation process, which makes it easier to determine the best place on a website to group the keywords.
Apart from it, keyword mapping is an excellent way to remember what terms you’ve used in different parts of your page, which helps formulate it more effectively.
How To Do Keyword Mapping?
The processes involved in keyword mapping are quietly tricky, but the digital marketing agency in Mumbai can effectively implement it and simplify it. Here are the processes that are required for keyword mapping.
- Keyword research:
You need to know what keywords you are going to use before mapping it to your website. Perfect keywords are very important as they will create opportunities to rank your website higher in the search engines. Once you have a good set of keywords, you’ll easily map them into the most appropriate pages. You can check which keywords are already bringing your traffic with the Google Search Consoles and analyze them.
- Check for relevancy:
The sole motive behind keywords is that you want to assign those keywords to the pages in order to rank them higher. To do this, you need to find out the page that suits the keywords. You can also use similar keywords and get them mapped on the same page. Sort the keywords into small groups and place them on the target pages.
- Prepare a keyword mapping document:
In order to keep all your keywords, groups and your web pages organized and deliver on-page optimization, prepare a keyword mapping document. This is basically a type of spreadsheet where a specific row contains the keywords and groups of a particular page, and each column has a crucial element for the optimization process.
- Import the keywords:
One can manually assign the keywords to different pages in Google sheets, but it will take a lot of time. We at digital marketing company in Chennai suggest you use tools and speed up the process. Tools will help to find the keywords based on rank and preference, thus making the mapping procedure easier.
- Mapping the keywords:
Keyword Mapping is a bit of a complex step, as it needs a few factors to consider. Select a keyword group, and with the help of the tools, you’ll automatically get suggestions for relevant pages. However, be careful; if you don’t do a thorough check, the keywords might get inserted in the wrong pages.
- Update the map regularly:
Mapping the keywords to their respective pages is not the final step, as you need to update them and keep track of the performance occasionally. The relevancy and trends of keywords change on a regular basis, so it’s important to revisit your keyword map, make further research and add some additional keywords. A lot of tools are there and can be used to track how the pages do rank based on those keywords.
These are the steps that are required for keyword mapping. While implementing any of these steps, proper care should be taken, as keywords are an essential factor for website ranking and traffic.