You must market your company to your clients as a travel agent. Managing your social media accounts, website, CRM, blogs, and emails, as well as keeping up with your social media accounts, website, CRM, blogs, and emails-always there’s so much to do!
Are your efforts yielding the expected results? Consider including one or more of these ideas in your annual marketing plan.
How to Promote Your Travel Company
Make a 30-second advertisement.
This is your chance to give a brief overview of your business, also known as a “elevator speech.” You’re bound to run into someone you know whether you’re walking into the grocery store or attending your child’s school function. It is critical to plan your 30-second commercial ahead of time in order to avoid stuttering when explaining it. Our corporate office’s Boot Camp will help you perfect your pitch.
Establish a monthly email newsletter.
Create a short email to send to your clients or Mailchimp as a quick and easy way to stay in touch. The content of your newsletter should be centred on the current travel season. Send out regular emails to your clients with travel ideas and tips for all occasions, including engagement season, summer holiday, and holiday season!
Increase the variety of your social media posts.
Post about new travel deals, industry news, packing tips, destination highlights, and holiday posts to encourage your followers! Here are some suggestions to liven up your:
Consider creating a daily theme to aid in consistency. For instance, Travel Tip Tuesday.
With short, catchy captions, share visually appealing photos from your own travels or supplier websites.
Follow travel agent suppliers’ Facebook pages on a regular basis to receive contact information that can be shared.
Look for interesting, informative videos to share on your page on suppliers’ YouTube channels. Use supplier content rather than content from other travel agencies.
You can stay up to date on the latest travel deals by reading the Agent Access Weekly emails. Incorporate relevant graphics or supplier resources into your content to promote the most recent sales!
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Attend a trade show or fair in your area.
Check your local chamber of commerce, event centre schedule, fairgrounds, or even call your nearest mall to set up a table or booth during a specific time period to find the ideal trade show. Promoting your company to potential customers is the most effective way to grow your lead list. KHM Travel Group has provided some pointers to help our agents prepare for a tradeshow.
Start a referral programme.
Word-of-mouth marketing is both easy and cheap! Increase your sales by asking your customers to refer a friend or to keep you in mind whenever the topic of travel comes up. A referral programme can provide an additional incentive. Gift cards are an excellent way to thank clients for referrals. Travel companies also use a sales CRM tool to manage their sales.
Make a giveaway
Giving out items with your travel agency’s information increases your company’s visual exposure. Consider low-cost giveaways that your customers will appreciate and perhaps use while travelling. We recommend visiting 4imprint for inspiration.
Make announcements in your community.
There are numerous advertising opportunities, ranging from bulletin boards to newspapers to pizza boxes. Displaying your company’s name, logo, and contact information in public informs others of your services’ availability and can improve your public relations image. Because some concepts will require a larger financial investment than others. Begin by placing a small advertisement in your local school directory or church bulletin and tracking the response.
Send out direct mail to your customers.
Every day, bills, newspapers, and the occasional note from Grandma fill your clients’ mailboxes. To spice up and personalise your client communications, send something from their favourite travel agent! Consider sending a handwritten card or letter to someone for special occasions such as birthdays, holidays, anniversaries, or to congratulate them on a life event.
Keep in mind to include a “travel” theme in your message. “During these special times, couples frequently plan an anniversary trip, vow renewal, or simply a romantic getaway to celebrate their love,” according to an anniversary card advertisement. [YourAgencyName] will make arrangements for you and your spouse to spend time together. Please let me know if there is anything else I can do.”
Another excellent resource for low-cost, professional-looking direct mail marketing is Travel Leaders Network’s Engagement programme.
I hope you found this article about How to Promote Your Travel Agency useful.