On-page SEO

On-page SEO positioning is optimizing pages to place relevant keywords at the top of search engine results (SERPS).

The On-page SEO addresses both technical content (ie HTML tags) and content on web pages. On-page SEO’s ultimate goal is to make your web pages easy to crawl and read for search engines.


  1. Quality content that is relevant and useful

Without a doubt, content is the most important SEO on-page positioning factor. Quality, relevant content will keep users coming back to your website for more.


  1. Elimination of duplicate content

It is just as important to have quality content. This means blocks that contain information that matches other websites or domains.

Having duplicate content can create issues for your SEO. Google will penalize you. You can check your website for duplicate content using online tools.


  1. Layout and structure of the contents

Search engines must be able properly to process and classify content. It is important to correctly structure and layout it using the correct headers -titles and subtitles.

The headers make it easier for the reader to find the pages they are interested in and also facilitate their readability.

  •  H1 (Title and content). Summarize all the articles on the page.
  •  H2 (Subtitle). You will have as many sections as content.
  •  H3 Subsection within the subtitle. To facilitate information organization, there may be one or more H2 sections.


  1. Title Page

The title is an important factor in SEO. The five most important things to remember when optimizing page titles:

  •  60 characters
  •  It must include the keywords that the article focuses on.
  •  Misprints are not allowed.
  •  It must be unique and not repeated for any URL
  •  It must be unique, striking, and grab the attention of the readers. No generic titles.


  1. Keywords

Keywords are an important factor in SEO positioning. These words are what users type into search engines like Google or Yahoo! and they help websites position pages.

This is enough to allow Google to recognize the word. Google will consider content relevant but not penalize it.

The keywords (or keywords) can be header-tail or longer tail, more specific phrases of 4 to 5 words that better describe the content and services on the page.


  1. Meta description

Google says that the meta description does not count as an SEO on-page positioning element. However, it can be relevant to the marketing strategy because it is an essential part of the user experience.

A meta description is a brief extract of information about the page that is displayed by search engines.


  1. Semantic Markup

SEO’s latest innovation is semantic markup. It allows the Google search engine to recognize not only the words you are searching for but also any semantically similar information. This allows you to refine your search and position.


  1. URLs that are short and SEO-friendly

Your website’s URL structure is a major factor in the performance of the SERP. A short URL will make it easy to understand. It should not exceed 75 characters, even if it’s readable.

The keywords must be included, but not more than two or three. It is better to avoid extraneous characters such as question marks and tildes.


  1. URL Canonical

As we have said, duplicate content and pages that contain very similar content on your website are the biggest killers of SEO on-page positioning efforts.

The Canonical URL is a tag that is placed in HTML to direct to the content. It helps search engines determine which page is preferred if they have two similar pages.


  1. External and internal links

Internal link optimization is simply linking to other resources on your website so that users spend more time browsing related content. You should also know the difference between internal linking and external linking first.

External Links are essential for SEO as they improve positioning when they are added to authority webpages.

By admin

Leave a Reply

Your email address will not be published. Required fields are marked *